On Thursday 15th March 2018, Patricia Wanjama, Partner, Head of Legal and Company Secretary at Cytonn Investments, gave a talk based on the theme ‘Scaling up: insights from Cytonn’s journey’ during The League of Young Professionals forum at Tin Tin Restaurant at Nairobi’s KICC. The forum was attended by various young professionals from diverse fields. During the forum, the participants were taken through Cytonn’s story, which incorporates the struggles and successes that the company has had since it was founded close to 5 years ago.
Patricia Wanjama, Head of Legal addressing the young professionals in attendance
The main focus for the forum was to inspire and teach entrepreneurs on how to grow and scale up their various ventures. During her speech, Patricia noted the need for a unique value proposition when starting a business, “You must have analysed the market for a need you can serve, in order to successfully start a business. For Cytonn, this need was alternative investments which enables us to offer differentiated solutions providing superior returns to our clients”.
A section of the participants at the League of Young Professionals forum
Moreover, she reiterated the importance of execution as a differentiator of a great strategy by employing people who are driven and who want to deliver their best at all times. While addressing the challenges related to running a business, she shared that there is no single way to incentivize, motivate and retain employees and a company may need to employ varied methods to ensure that they retain their top talent. Ultimately, those that stay are those that are deeply committed to the brand, and who are invested in ensuring its success.
LYP Vice Chair Nairobi, Mr. Douglas Macharia giving a vote of thanks
Mr. Douglas Macharia, the Vice Chair of LYP Nairobi, while issuing his closing remarks appreciated the speaker, Patricia Wanjama and all the attendees who had made it to the event.
