Simple, crisp and pragmatic. These were the reviews from participants of the third session of Cytonn eHub Season 2, following Mr. Edwin Dande’s 2-hour mentorship session on Identifying a business opportunity and developing a business strategy.
Mr. Dande condensed the session by posing 3 crucial questions:
- Why start a business?
- How do you identify a problem?
- How do you compete?
He tasked the participants into coming up with responses to the 3 questions while reflecting on their businesses and whether they had what it takes to ensure the survival of their businesses.
Participants of Cytonn eHub Season 2 pause for a group photo after the training with Cytonn Investments’ Managing Partner & CEO Mr. Edwin Dande (extreme right).
“It is important to understand that 90% of start-ups fail because they venture into business for the money,” he reiterated to a thoughtful audience. “Successful businesses begin either because they are trying to solve a problem in society or because they are trying to fill a gap in the market,” he added.
The participants were challenged to identify what problem their businesses are trying to solve, before developing effective strategies.
Trizah Ngugi shares her key take-outs during the Book Reading session.
While largely utilizing a discussion model of presentation, Mr. Dande stressed the importance of research in identifying existing gaps in the market, then developing a strategy that ensures that products and services offered are able to compete and surpass what is already available in the market.
Cytonn eHub participants Marriam Maissara (left) and Samuel Njuguna (right) share a light moment during the event socials.
Mr. Dande also reiterated the importance of ensuring delivery of products and services that exceed client expectations as a way of maintaining brand loyalty. Using Cytonn’s example of its unique Cytonn Young Leaders Programme, he further stressed the importance of having a passionate and driven team with a proven track record to spearhead the business agenda.
Participants follow closely as Mr. Dande facilitates the third session of Cytonn eHub Season 2.
Cytonn eHub Season 2 continues on Saturday 16th August 2017, with Mr. Julian Kyula, CEO – Mobile Decisioning taking participants through the topic, Sourcing for Capital and Overcoming Capital Challenges.
