On Saturday 6th April, 2019, Cytonn’s C.E.O – Edwin H. Dande held a discussion on the entrepreneurial journey with aspiring and scaling entrepreneurs at the Lord Erroll. The moderated and highly engaging forum delved into issues touching on the entrepreneurial journey, the challenges, the highs and lows of the process.
Edwin H. Dande- Chief Executive Officer at Cytonn Investments holding a conversation with Hannah Muchuki, the moderator of founders’ breakfast in Runda
Speaking at the forum Edwin noted that successful entrepreneurs are compelled and driven by a desire for progress in society. He said “There has to be a pain point you seek to solve as the most compelling reason to get into entrepreneurship”
Attendees of the founders breakfast forum following the discussion during a session with Edwin H. Dande, the Chief Executive Officer at Cytonn Investments
Edwin also talked about building a strong brand basing on the journey towards building the Cytonn Brand. He noted that a strong brand’s key driver is the product it offers to clients and the market. “Once you have a compelling product in the market, you work to ensure that your brand has top of the mind awareness by having open channels of communication” He further added that brand building is an expensive undertaking but worth the investment.
A member of the audience at the Founders Breakfast seeking clarification on issues touching on entrepreneurship
Other members of the panel included Eunice Mburu, Founder of Bismart and Salome and Jackie, the Founders of Twana Rides Kenya
The revolving theme around the forum was the need for talent, teamwork and consistency in the entrepreneurial journey, which all the panelists talked and agreed with.
Founders breakfast is a monthly discussion forum for entrepreneurs by Money Series Africa and focuses on entrepreneurship development in Africa.
