Week 8 of The Cytonn eHub Season 2 saw the participants introduced to the concept of building a brand for their businesses. The session facilitated by Michael Okinda, a Manager at Consolidated Bank and part-time lead consultant in Personal Branding and Coaching, reiterated the need for creativity in finding the right fit as startups seek to build a unique brand identity.
While drawing from examples of companies in the Kenyan and global industry that have built known brands for themselves, Michael stressed the importance of a brief, but catchy message that sets your brand apart from the rest. “
“Cytonn has branded itself as creating Cytonnaires, that is, they build people and make them thrive in life,” he noted. Mike elaborating on the importance of a vision to building a brand “To brand effectively, plan on how you intend to brand. You should then apply the brand idea consistently and persistently over a period of time till it is cemented in people’s minds,” he
Mike elaborating on the importance of a vision to building a brand “To brand effectively, plan on how you intend to brand. You should then apply the brand idea consistently and persistently over a period of time till it is cemented in people’s minds,” he advised while responding to questions from the participants who were keen to know how and when to rebrand their businesses.
Week 9 of The Cytonn eHub Season 2 continues on Saturday, 21st October 2017 with David Mabiria, Director at Strategic Solutions, facilitating the session on “Sales and Marketing Skills.”
