Week 7 of The Cytonn Ehub Season 3 saw the participants introduced to the concept of building a brand for their businesses. The session facilitated by Gitonga Mitugo, the Brand and Marketing Senior Manager at Cytonn Investments, reiterated the need for creativity through telling stories and thus finding the right fit as start-ups seek to build a unique brand identity.
Gitonga Mitugo, Senior Manager, Brand and Marketing, Cytonn Investments takes the participants through the day's highlights
While drawing from examples of companies in the Kenyan and global industry that have built known brands for themselves, Gitonga stressed the importance of building one’s brand through digital media, as this was where conversations and buying decisions mostly take place. “Digital media builds your brand and ensures that your reputation precedes you as those we trust the most are recommending us through likes, tweets, and other social signals,” he noted.
Annette Charlotte Awiti, Fonder, Kianki Ventures Limited contributes to the session's discussion
Gitonga elaborating on the importance of storytelling in brand building. “You should constantly ask yourself what you are doing to ensure your brand is getting involved in conversations around your products / services – and is it enough. To brand effectively, tell stories that create conversations around your brand not necessarily about your brand,” he concluded.
Group photo of the day's participants
Week 8 of The Cytonn Ehub Season 3 continues on Saturday, 6th October 2018, with Mary Njoki, CEO of GlassHouse PR facilitating the session on “Business Development and Product Development.”
